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Who Was Valeria Márquez? Valeria Márquez (full name Atziri Valeria Márquez López) was a Mexican model, entrepreneur, and digital content creator born on February 14, 2002.
Márquez began her modeling career at 16, worked with several local brands, and won the “Miss Rostro” beauty pageant in 2021.
Her Instagram following surpassed 223,000, with an additional 100,000 followers on TikTok at the time of her death.
The Killing of Valeria MárquezOn May 13, 2025, Valeria Márquez was shot and killed while live streaming on TikTok from her beauty salon in Zapopan.
The attack occurred during a broadcast in which Márquez, visibly uneasy, discussed a suspicious delivery.
A man posing as a courier entered the salon and shot her at close range—once in the chest and twice in the head—causing her to collapse and die instantly on camera. Another individual present at the scene ended the livestream.Investigation and