Gen Z refers to the demographic cohort born roughly between the mid-to-late 1990s and early 2010s, typically 1997–2012, succeeding Millennials and preceding Generation Alpha .
As digital natives, they grew up with smartphones, social media, and constant internet access, shaping their tech-savvy, globally connected worldview .
In January 2026, Gen Zers range from preteens to late 20s, entering the workforce amid economic and social shifts