The “white shampoo” video trend on TikTok is an explicit and inappropriate meme where men post videos that show ejaculation, with the ejaculate humorously referred to as “white shampoo.”
The videos often show the tip of the penis or keep it just out of frame, and the trend started around mid-June 2025.
It gained attention due to its shock factor and the fact that such content was surprisingly allowed on TikTok, raising concerns about the platform’s content moderation.
If you are looking for actual shampoo product videos, there are unrelated shampoo ads and tutorials available, such as the “White on White” dog shampoo video, which is a whitening shampoo for dogs without bleaching agents, or shampoo ad templates for creating marketing videos.
However, the TikTok “white shampoo” trend specifically refers to the explicit meme content, not an actual shampoo product.In summary, “white shampoo” videos on TikTok are a controversial adult meme involving se*ual content, not a genuine shampoo product video.